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Sponsorship
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Football is a common global language. MTN is about delivering communication services, and our sponsorship of football on the continent is a natural extension of this commitment.
In addition to sponsoring Africa’s biggest football website, MTNfootball.com, MTN was the title sponsor of the Confederation of African Football’s (CAF) 2006 and 2008 African Cup of Nations finals. MTN also established strong
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links with the greatest achievers in African football through the annual MTN CAF Awards.
The MTN commitment to football on the African continent is evident in various other soccer sponsorships in countries where MTN operates. These include the African Soccer Show, which is televised in five African countries, the sponsorship of the football associations in Cameroon and Swaziland and three club sponsorships in South Africa.
And finally, MTN has taken its soccer sponsorship international by becoming Africa’s first ever global sponsor of a FIFA World Cup™ event. The 2010 FIFA World Cup™ held in South Africa is the first FIFA™ event of its kind to be hosted on African soil and MTN’s US$65 million-sponsorship affords it the exclusive mobile content rights for Africa and the Middle East as well as global marketing rights.
More about the 2010 FIFA World Cup™
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